Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. It means we spend less time managing and more time thinking.
Brilliant ideas come from openness.
Great teams take responsibility for each other.
Be On Time
Deliver on time, or earlier.
Small motivated teams achieve the best results.
Its easy to complicate, it's difficult to simplify.
Listen to whoever wants to speak to you.
Keep open books and admit mistakes.
Take pride in the work we produce.
Delay is corrosive, energy is infectious.
VCCP was founded on 24th January 2002, around Charles’ kitchen table. Charles Vallance, Adrian Coleman, Rooney Carruthers and Ian Priest were united by their desire to un-do the bad habits of big creative agencies. The agency was founded on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. It’s the reason why over half our employees come from non-traditional advertising backgrounds.